Kraft Tweaks Mac And Cheese Recipe, Reveals New Ad Campaign

A new version of Kraft Macaroni & Cheese that replaces artificial dyes with paprika, annatto and turmeric hit shelves in December but was just announced Sunday, reports the New York Times.

Cindy Capitani

03/23/2016 11:30 a.m.

Over 50 million boxes of the reformulated product were sold without anyone noticing a difference, reports the New York Times.

Last spring's announcement to remove artificial colors caused social media noise regarding potential changes in taste, reports the New York Times.

Kraft rolled out a social media campaign #didntnotice to draw attention to the changes no one noticed, reports the New York Times.

Click here to read the story on the New York Times.

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