SCARSDALE, N.Y. – A pair of enterprising Scarsdale teenagers are helping their peers kick start their lives and careers with an entrepreneurial venture that introduces teens and tweens to the intricacies of running their own business.
Ever since successfully starting and running baseball blogs years ago where they reported on team transactions and players development, Scarsdale brothers Mark and Michael Guberti – 16 and 18-years-old, respectively – have travelled the country, helping to educate entrepreneurial students about how to manage a personal business.
With those original blogs now a thing of the past, the Guberti brothers – who were the recipients of the 2014 People’s Choice Rule Breakers Award – have stayed busy running Teenage Entrepreneur, a “movement that educates and empowers teenagers worldwide to take their passions and convert them into products.”
“As social entrepreneurs, my brother and I identify needs that are not yet filled, and provide the desired solution. The tween and teen demographic, one we easily relate to, wants to learn business principles and practices,” Michael said. “They have a growing inclination for entrepreneurship, as (according to Entrepreneur Magazine), six in every 10 teens wants to be an entrepreneur.”
Teenage Entrepreneur includes both public and private coaching sessions, as well as online training and a four-day intensive “boot camp” in July where the brothers inform those interested about the four P’s: Passion, Product, Promote and Propel.
Since starting the company, the brothers have spoken about cutting-edge business strategies at the Westchester County Youth Summit, Fordham University, Iona College, Ohio State University and the Tribeca Grand Hotel.
“(We’ve) done what many adults have not done, identify (our) passions and build careers around them. (Our) drive to elevate other people has enabled them to teach at a university before they ever enrolled in one,” they added
When asked why a pair of teenagers is qualified to educate their peers, Michael quickly noted that “technological innovation drives much commerce in today’s world. The individuals most qualified to instruct others how to leverage the technology are the ones who utilize it the most effectively. Children teach their parents how to use iPhones, demonstrating the role reversal of device expertise.”
Moving forward, the Guberti brothers maintain a busy schedule, as they prepare for the July Boot Camp, continue private coaching, prepare to speak at Westchester County Executive Rob Astorino’s Youth Summit and a TED talk in two weeks.
“A business demands a large amount of one’s time to spur greatness. Also, it requires you to wear many hats,” they concluded. “Because we have managed those tasks well, we have advanced. The easiest task is rooting our products and efforts in the message of elevating other people.”
“This ease is prompted by our strong belief in the mission. One of the most difficult tasks is performing the less stimulating functions of online course offerings; however, the hours spent in that discipline is worth the client satisfaction.”
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