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Bed Bath & Beyond Lives On - Sort Of: Overstock's Acquisition To Include Rebranding

Bed Bath & Beyond Lives On - Sort Of: Overstock's Acquisition To Include Rebranding

Bed Bath & Beyond Lives On - Sort Of: Overstock's Acquisition To Include Rebranding Despite filing for bankruptcy and announcing the closures of its remaining stores, Bed Bath & Beyond will live on -- sort of -- thanks to one of the biggest names in e-commerce. Overstock purchased the home goods retailer's brand and domain names, and loyalty program assets this week for over $21 million. Overstock currently specializes in online furniture and home furnishings. Within the next week, Overstock said it plans to re-launch the Bed Bath & Beyond domain in Canada, followed weeks later by the re-launch of a refreshed website, mobile app, and loyalty program in th…

by Joe Lombardi

06/30/2023

Business

Westchester's Martha Stewart Sells Home Furnishing Brand For $215M Martha Stewart’s home furnishings brand has a new home. Marquee Brands announced this week that it has purchased the Martha Stewart and Emeril Lagasse brands as part of a $215 million acquisition. The brand was purchased from Sequential, which has been shopping it for several months. "Martha Stewart is a visionary whose educational mission and innovative approach has inspired millions of people to live more meaningfully. Martha Stewart branded products, known for their high quality, superior function and beautiful design, have enriched homes around the world," Sam Porat, Managing Direc…

04/16/2019