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Monday, may 13
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National Advertising Division
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World’s Largest Beef Producer 'Greenwashed' Environmental Harms To Boost Sales, NY AG Says
New York State is suing the world’s largest beef producer, claiming it lied about its environmental impacts in order to boost sales. A lawsuit filed by Attorney General Letitia James in New York State Supreme Court on Wednesday, Feb. 28, accuses JBS USA Food Company of deceptive business practices and false advertising. According to James’ office, the company has repeatedly misled the public by claiming it will achieve net zero greenhouse gas emissions by 2040, despite documented plans to increase production and grow its carbon footprint. In 2021, the JBS Group reported total global greenh…
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