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Cereal

Business
Chocolate Giant To Buy Kellogg's Cereal Company For $3.1B: Here's Why Chocolate Giant To Buy Kellogg's Cereal Company For $3.1B: Here's Why
Chocolate Giant To Buy Kellogg's Cereal Company For $3.1B: Here's Why A European chocolate giant is purchasing the cereal company behind Froot Loops, Frosted Flakes, and Rice Krispies. Ferrero Group has agreed to buy WK Kellogg Co for $3.1 billion, the candy company announced in a news release on Thursday, July 10. The Italian chocolatier is the owner of widely popular brands like Butterfinger, Famous Amos cookies, Ferrero Rocher, Jelly Belly, Kinder, Nutella, and Tic Tac. In the agreement, Ferrero will pay $23 per share in cash, a 40% premium on WK Kellogg's recent stock price. Once the deal closes, Battle Creek, Michigan will serve as Ferrero's North Americ…

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by Chris Spiker
Business
Hershey's Kisses Get Sweet Twist With New Cinnamon Toast Crunch Flavor Hershey's Kisses Get Sweet Twist With New Cinnamon Toast Crunch Flavor
Hershey's Kisses Get Sweet Twist With New Cinnamon Toast Crunch Flavor The cinnamon cereal once known as "the taste that you can see" is coming to a chocolate candy classic. Hershey's announced a new collaboration with Cinnamon Toast Crunch in a news release on Monday, Mar. 31. The Pennsylvania candymaker will begin selling Hershey's Kisses flavored with the classic cinnamon breakfast treat. The bold new flavor combines smooth white crème, swirls of cinnamon sugar, and crunchy graham-flavored cookie bits — all packed into the iconic Kisses shape. "Unexpected crossovers are having a moment, and we're delivering a Hershey's Kisses flavor combo no one …

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by Chris Spiker
News
It's National Cereal Day: This New Brand Goes For As High As $34 A Box It's National Cereal Day: This New Brand Goes For As High As $34 A Box
It's National Cereal Day: This New Brand Goes For As High As $34 A Box Saturday, March 7 is National Cereal Day each year. Your bowl spoon may be ready to pour yourself a generous helping to celebrate, but may not be ready for this news. Customers are going to have to open up their wallet if they want to test out General Mills’ newest cereal, Morning Summit, which costs upwards of $13 for a 38-ounce box. In fact, the cereal is listed at approximately $27 a box at Walmart and on Amazon for as high as $34 each. The average box of cereal costs $3.27. Morning Summit cereal contains dried cherries and cranberries, pumpkin seeds and whole-grain cereal …

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by Zak Failla