Nonprofit Westchester Focuses On 'Improving Perceptions' At Manhattanville

PURCHASE, N.Y. -- Nonprofit Westchester announced it will host a conference for the county’s nonprofit professionals, board members and volunteers from 8:30 a.m. to noon on Friday, Oct. 24 at Manhattanville College in Purchase.

Farra Trompeter, vice president of Big Duck Marketing, will deliver the keynote on "brand raising" during Nonprofit Westchester "Improving Perceptions" conference from 8:30 a.m. to noon on Friday, Oct. 24 at Manhattanville College in Purchase.

Photo Credit: Contributed

by Alesha Hanson

10/17/2014 5:00 a.m.

With the theme “Improving Perceptions,” the conference will highlight keynote speaker Farra Trompeter, vice president of Big Duck Marketing, and will include various workshops led by area business professionals.

“With so many misleading perceptions about the nonprofit industry, we want to provide a forum giving nonprofit professionals, board members and volunteers the tools they need to build better relationships, spread their mission and attract more supporters for their cause,” said Executive Director Joanna Straub. Trompeter is a nonprofit strategist with more than 20 years of experience helping organizations develop strategic communications to promote programs, change policies, raise money and build awareness.

Her focus at the conference will be “brand raising” and helping nonprofits raise money and visibility via smart communications. Additionally, the nonprofit professionals, board members and volunteers in attendance will participate in a variety of workshops.

The conference also marks the official launch of the Nonprofit Management Certificate program at the Manhattanville School of Business; classes are set to begin in 2015. With no other certificate program of its kind offered by Westchester educational institutions, the unique program empowers nonprofit professionals with the fundamental principles and skills needed to effectively lead in today’s expanding and evolving nonprofit world.

The program entails five monthlong modules focusing on fundraising and development, financial management, external relations, staff management and marketing. Modules will be delivered in a hybrid format using face-to-face and videoconference sessions. Those who earn their certificates are eligible to receive advanced standing in Mahattanville’s MS in Business Leadership. For more information, contact 914-323-5150. This event is free for Nonprofit Westchester members and $45 for non-members.

For more information, call (914)-332-6NPW (6679) or visit www.npwestchester.org.

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