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Endorsement Deals

New York High School Athletes Can Now Profit Off Name, Image, Likeness New York High School Athletes Can Now Profit Off Name, Image, Likeness
New York High School Athletes Can Now Profit Off Name, Image, Likeness High school student-athletes in New York who make a name for themselves can now profit off it. At its quarterly Executive Committee meeting, the New York State Public High School Athletic Association (NYSPHSAA) announced that it has revised its rule regarding amateur athletes statewide, and that student-athletes can now profit off their name, image, or likeness. The move comes after an NCAA ruling over the summer allowing college athletes to similarly cash in. NYSPHSAA said that student-athletes can “participate in commercial endorsements provided  there is no school team, school, se…