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The Chamber has teamed up with Momentum Advertising and Design to refresh the logo and slogan and is work together to grow what has become so much more than just a marketing campaign. The logo is reminiscent of the original shopping bag, but includes a new tag with the hashtag #iTLF.
The refreshed slogan— ‘Shop here. Play here. Click here. Stay here. Think Local First.’ — is also included in the logo design. The Chamber is asking the community, “How do you Think Local First?”
“We have asked our members and the community as a whole to create short videos sharing how you ‘TLF,’” said President and CEO Frank Castella, Jr. “From giving and dining to shopping and flying, I know everyone who has been here holds a special place in their heart for Dutchess County and we want to show the world that love.”
Steve Mayhew, president of Momentum Advertising and Design said he was thrilled to be asked to develop the Think Local First campaign.
“They did an amazing job of bringing the concept to life and growing it into an amazing program that spanned the entire region,” said Mayhew.
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