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Here's How Much Your Favorite College Basketball Program Is Worth Here's How Much Your Favorite College Basketball Program Is Worth
Here's How Much Your Favorite College Basketball Program Is Worth Ever wonder how much your favorite men's college basketball program is worth? Newly released rankings provide the answer. Highlights from the annual report, compiled by Ryan Brewer, an associate professor of finance at Indiana University-Purdue Columbus, were published by The Wall Street Journal. The study determined what college teams would be worth if they were sold on the open market like a professional franchise, with the estimates based on “each program’s revenues and expenses with cash-flow adjustments, risk assessments and growth projections.” Kentucky, with a valuation of $33…

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by Joe Lombardi