WHITE PLAINS, N.Y. -- It’s a new day for the Westchester Parks Foundation - once known as the Friends of Westchester County Parks - as they unveiled their rebranded organization at the County Center in White Plains.
On Wednesday, after announcing that "Bicycle Sundays" will kick off this weekend on the Bronx River Parkway, members of the Westchester Parks Foundation joined county officials to reveal their new logo after more than a year of discussion and research.
Westchester Parks Foundation Chairperson Joanne Fernandez said that her organization conducted a survey amongst park users, which identified that many people thought that the Friends of Westchester County Parks were affiliated with the county government. With the new name, she is hopeful that the independently-run organization’s status as a not-for-profit will become more clear to park patrons.
“We looked at the feedback, and a lot of people thought we were part of the county government. They didn’t know we’re completely separate organization that relied on identifying partners and dues paying members,” she said. “We realized that the name may have misled people to think differently, so we decided to rebrand.”
According to Fernandez, the new logo represents the myriad of activities one can participate in at the various Westchester County Parks. She hopes the new image will “clearly communicate the organization’s role as the premiere organization dedicated to preserving and enhancing Westchester County’s 50 parks and 18,000-acres of parkland.”
“The symbols speak to you. Whether you’re biking, walking, swimming, they speak to you. They represent all of the things we can do in our parks, and that might mean something different to any one person,” she said. “The idea is to focus on where we want (the Westchester Parks Foundation) to go now and in the future.”
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