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New Supermarket Celebrates Grand Opening In Westchester

New Rochelle Farms celebrated its grand opening in the heart of the city. Photo Credit: Contributed
New Rochelle Farms celebrated its grand opening in the heart of the city. Photo Credit: Contributed
New Rochelle Farms celebrated its grand opening in the heart of the city. Photo Credit: Contributed

A busy Westchester city has a new supermarket.

With the Stop & Shop location set to close on Main Street in New Roc City at the end of the month, a new supermarket has just debuted in New Rochelle.

New Rochelle Farms opened its doors for the first time on Friday, Jan. 17, bringing new, fresh, produce and a host of other items inside its 10,000-square-foot space for shoppers in Westchester. The owners then celebrated with a grand opening on Tuesday, Jan. 21.

The new market opened on the corner of North Avenue and Manor Place after being vacant for the better part of the past decade.

It includes an attached laundromat, features a variety of fresh and prepared foods, seafood counter, butcher section, deli, salad bar area, juice bar, and coffee bar.

The product selection contains a variety of organic, vegan and gluten-free products providing the community with healthier options.

According to the New Rochelle Chamber of Commerce, "the grocery store fulfills the community’s need for a quality food market along this stretch of North Avenue. Boosting convenience, New Rochelle Farms is accessible via the new CircuitNR, a complimentary, on-demand electric shuttle service transporting riders along multiple routes throughout the downtown area."

“Everyone knows how important it is for a neighborhood to be home to a high-quality supermarket,” Jose Filipe, co-owner of New Rochelle Farms, said. “It’s a responsibility we take very seriously, and New Rochelle Farms stands ready to meet and exceed the community’s expectations. We look forward to serving the people of New Rochelle.”

“Eagerly awaited by area residents, the grocery store fulfills the community’s need for a quality food market along this stretch of North Avenue,” officials said. “Boosting convenience, New Rochelle Farms is accessible via the new CircuitNR, a complimentary, on-demand electric shuttle service transporting riders along multiple routes throughout the downtown area.”

New Rochelle Mayor Noam Bramson said that “New Rochelle Farms serves a vital need in our community by providing convenient access to fresh foods for thousands of residents in surrounding neighborhoods, as well as our fast-growing downtown and North Avenue corridor.”

He added, “We are pleased to welcome this highly-anticipated addition to our city.”

According to officials, New Rochelle Farms “advances the revitalization of the Lincoln Avenue corridor zone that had gained the support of a $10-million grant from the New York State Department of Economic Development.”

“t is a very exciting time for the Lincoln Avenue corridor,” District 3 Council Member Yadira Ramos-Herbert said. “We welcome the opening of New Rochelle Farms as the next in a series of vital steps to move our community in a positive and vibrant direction.”

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