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Be The Brand, Carlstadt Jewelry Maker Says

Heather Markowski hopes to make Posh Adornments a full-time venture Photo Credit: Courtesy of Heather Markowski
A vintage-style mermaid necklace Markowski designed Photo Credit: Posh Adornments/Etsy
A feather and skull bracelet she made with Swarovski crystals Photo Credit: Posh Adornments/Etsy

CARLSTADT, N.J.– Behind Posh Adornments is a one-woman show: Heather Markowski of Carlstadt.

And it's not even her real job.

Markowski, a 39-year-old accountant, creates and designs handmade jewelry and accessories at home.

She sells her items online , at art events, and local trunk shows and salons and boutiques.

The Lodi native is also her own publicist and social media manager.

“I feel like getting exposure is going to turn into sales but its also going to give me credibility,” she told Daily Voice. “In fashion, that counts for, I’d say, 50 percent of it. Then it’s the designing. I try to incorporate both so it continues to grow.”

When she goes out, Markowski wears items from her own collection.

“It’s important in building a brand because you are your brand,” she said.

Posh Adornments specializes in women’s accessories – pins; lockets; bracelets; charms; and more – tailored to the customer’s specifications, the owner said.

“If you have the right accessories," she said, "it really makes the outfit.”

She gets her source materials from vintage pieces, which she reconstructs, or from boutiques in Manhattan's Garment District.

Markowski listens to indie rock while working on projects that could take as little as 30 minutes and as long as 16 hours.

“When I’m in an artistic mood I usually create pieces by season,” said Markowski, a former fashion sales representative and brand manager.

Her work has landed her a spot in the Huffington Post's gift guide and the June issue of First For Women magazine.

“It feels really great to have people tell me they love my designs,” said Markowski, who also teaches women how to make crafts.

She said she also possesses some other talents: Hula-hooping and Seinfeld trivia.

Her top design is elastic hair ties that don’t cause creases. They come in different colors and designs and because they are handmade right in the Garden State, attract the attention of both locals and tourists, Markowski said.

And a social media presence has been "key": Her Facebook, Twitter , and Instagram accounts have a combined 6,000 so followers/likes.

Although Posh Adornments is a part-time gig, that could change as orders increase.

“Hopefully by next year,” Markowski said. “But you never know.”

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