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Breaking News: Paterson Police Capt. John Phelan, 58, 'Touched More People Than Any Of Us Will Ever Know'

Three Friends Deliver A Thrice-As-Nice Pledge At Ridgewood's Fresh Coat

Fresh Paint owners: Keith Hartig, left, Valerie and Frank O'Brien.
Fresh Paint owners: Keith Hartig, left, Valerie and Frank O'Brien. Photo Credit: Submitted

RIDGEWOOD, N.J. – A conversation with friends led to a new business opportunity for Frank O'Brien.

O'Brien, a police officer for almost nine years, was thinking about his "next steps," when he and his wife, Valerie, started talking with folks in Texas who own a Fresh Coat franchise.

Longtime friend Keith Hartig, who has a background in customer service and sales, also joined in the discussion. After much thought, the three decided, with their backgrounds and know-how, buying into the franchise was a win-win. Valerie, after all, had years of office management experience so the three saw a perfect fit.

“Valerie and I -- and Keith and his wife – bought houses in Bergen County and realized how sub par the painting industry is in this area," said O'Brien. "It was nearly impossible for us to get a call back from a quality painter, let alone a decent quote.

"At Fresh Coat, we offer a different level of customer service and professionalism. We want to change the industry."

As part of their commitment to customer service, Fresh Coat offers a 3-3-3 customer service pledge, so calls will be answered by a live person within three rings, a quote will be delivered within three days (customer schedule permitting) and the job will be started within three weeks.

Fresh Coat, which serves Franklin Lakes, Mahwah, Paramus, Ramsey, Ridgewood, Waldwick, Wyckoff and the surrounding communities, offers residential and commercial painting services including interior and exterior painting, wood staining and finishing, and other services for nearly every protective coating application. Their professional painters use quality, environmentally safe materials along with a 24/7 receptionist and online scheduling.

“We know from our own experience that it can be a real challenge to find a good painter you can trust," said Hartig. 

"At Fresh Coat, every customer is a priority, and we treat you that way. We aren’t just coming in to put paint on walls – we want to make sure it’s done right, done professionally and done on time."

Fresh Coat was founded in 2004 as part of Strategic Franchising Systems. Since 2015, the company has been included in the Bond’s Top 100 and named to Entrepreneur Magazine’s Franchise 500 list. 

For more information call 201-383-4466, email or visit

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