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‘The Ridgewood Man’ Takes Barbershop To Whole New Level

A haircut and conversation at The Ridgewood Man. Photo Credit: Lorraine Ash
A treatment room at The Ridgewood Man. Photo Credit: Lorraine Ash
Coowner Dan Hood explains the latest in pedicure cleanliness technology. Photo Credit: Lorraine Ash
Want some Gentleman Jack Tennessee Whiskey with your coffee? Photo Credit: Lorraine Ash
The stylists at The Ridgewood Man are highly experienced. Photo Credit: Lorraine Ash
Products, including this beard butter, abound. Photo Credit: Lorraine Ash
The hair washing sinks at The Ridgewood Man. All the millwork in the shop was done by a Secaucus company. Photo Credit: Lorraine Ash
The Ridgewood Man on East Ridgewood Avenue in downtown Ridgewood. Photo Credit: Lorraine Ash
Dan Hood is one of six coowners of The Ridgewood Man, which is not your father's barbershop. Photo Credit: Lorraine Ash

RIDGEWOOD, N.J. — What do you get when you cross a barbershop with a high-end salon? The Ridgewood Man in downtown Ridgewood .

Guys go there for haircuts, hot-lather straight razor shaves, custom color, manicures, pedicures, facials and more.

Though annual memberships are not necessary, some men join: silver costs $650, gold $800 and platinum $1,150

The Ridgewood Man on East Ridgewood Avenue, opened two months ago, is filled with unexpected flourishes:

Gentleman Jack whiskey in the coffee area, for instance.

And a framed collection of classic Playboy covers.

The shop is the second in what is destined to be a chain of high-end, modern barber salons in small towns.

“We opened The Hoboken Man in October 2009,” said Dan Hood, 43, of Ridgewood, a retired Wall Streeter and one of six owners.

“It was a drunken stupid bar idea.”

At the time, he and his buddies were all doing well.

Only problem was, Hood couldn’t find a good place to get a haircut. He was frustrated.

So, while continuing to work full time, he opened The Hoboken Man.

“Back in 2009 and 2010, men started thinking about themselves,” Hood said. “They wanted a more high-end salon for themselves.”

Up until then, he added, guys went to the salons of their wives, girlfriends or fiancées.

There are now only four or five men’s places in New Jersey that look and feel like The Hoboken Man and The Ridgewood Man, according to Hood.

Since The Hoboken Man launched when the Great Recession hit, the idea of expanding stalled for a while.

In the meantime, though, the owners bought MUK, a hair care line they distribute in the U.S. The products are in 600 barbershops and salons on the East Coast now, including The Ridgewood Man.

Business started picking up momentum again in 2011, 2012, 2013.

Last December was the right time to open The Ridgewood Man.

Where’s next? Probably Morristown, then Jersey City, according to Hood.

“These days, there’s even more of a tidal wave of men who are dying for this,” he said.

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