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From April 1-21, borough police will literally be working overtime on roving patrols and fixed checkpoints targeting distracted drivers as part of the nationwide “U Drive. U Text. U Pay” campaign, the chief said.
“Our objective is to reduce the number of motor vehicle fatalities in the state with a distracted driver contributing cause by 2.5% percent,” Imbruglia said.
In New Jersey, driver inattention remains the most significant cause of fatal and incapacitating crashes, the chief said.
“Distracted driving is any activity that diverts a person's attention away from the primary task of driving,” he said.
“Because using a handheld cell phone while driving to make calls or send text messages requires visual, manual, and cognitive attention from the driver, they are by far the most alarming distractions,” Imbruglia said.
It’s also illegal, he said.
“All distractions endanger driver, passenger, and bystander safety,” the chief added.
These include:
- Eating and drinking;
- Talking to passengers;
- Grooming;
- Reading, including maps;
- Using a navigation system;
- Watching a video;
- Adjusting a radio, CD player, or MP3 player.
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