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“As we continue to listen to our customers, one thing we keep hearing them point out is common courtesy among fellow passengers,” NJ Transit Executive Director Veronique “Ronnie” Hakim said. “This campaign is a fun and subtle reminder that we’re all in this together and that manners matter when riding our system.”
The customer courtesy campaign will kick off Oct. 14 with postcards on seats of a cartoon reminding passengers by way of “Greetings from the Rude Zone,” and it will use Facebook and Twitter for emphasis. Customers will be able to comment using the hashtag #RudeZone.
NJ Transit suggests the following are behaviors to avoid when in close contact with other passengers:
- PHONE BOOTH – You’ve heard this person telling the most intimate or boring details of their life “confidentially” at the top of their lungs.
- POTTY MOUTH – Language is a marvelous thing. It would be nice if people tried using words with more than 4 letters.
- EXCESS BAGGAGE – We’ve all got baggage; usually in our minds. But sometimes we have literal baggage. You’ve seen people using the aisles and seats of the train or bus like it’s the conveyor belt at the airport.
- TRAVELING DJ – You’ve seen this guy…at least you’ve heard him. He may have headphones on, but his tunes are leaking out of his head all over the bus or train.
- FOOT LOOSE – This person thinks they’re sitting in a lounge chair. The rule of thumb is: head up, feet down.
- COASTLINE CLIPPER – Personal grooming is important. But it’s best done at home. You’ve seen this guy trimming his nails, nasal hair, cleaning ear wax.
The courtesy campaign will run for six weeks, and will include “creative” messages on social media, postcards and posters, and digital displays. NJ Transit may extend the program in the future.
For general information on NJ Transit services, click here.
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