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Rebranding

Business
Goldfish Snack Crackers Now Have New Name: Here's What, Why Goldfish Snack Crackers Now Have New Name: Here's What, Why
Goldfish Snack Crackers Now Have New Name: Here's What, Why One of America's favorite snacks has just gotten a more upscale rebranding. Goldfish, the popular cheddar-flavored catch launched in 1962 and known for a special appeal to kids, now has a new name. For a limited time, at least. And there's nothing fishy about why it's made the change. To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack Crackers." It's a big switch, but the crackers are made with the same ingredients, says Connecticut-based p…

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by Joe Lombardi
Business
BBQ Rebranded: Meet The Faces Behind Brand-New Bergen County Bar & Grill BBQ Rebranded: Meet The Faces Behind Brand-New Bergen County Bar & Grill
BBQ Rebranded: Meet The Faces Behind Brand-New Bergen County Bar & Grill Fink's just got a facelift, and the faces behind it are stepping into the light. Since opening in 2012, the West Madison Avenue barbecue spot in Dumont has remained largely the same. The menu, the ambiance, the people. That changed on Friday, April 26, with the grand opening of Bar 26 BBQ & Grill. "It’s healthy to reinvent yourself every once in a while — make sure you're feeling your best," said Samantha Matthews, 28, a New Milford native who's been newly-promoted to her role of assistant general manager of Bar 26, after nine years working in various roles at Fink's. "We'd been …

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by Cecilia Levine
Lifestyle
Iconic Guerriero Gelato Announces Expansion To Morristown Iconic Guerriero Gelato Announces Expansion To Morristown
Iconic Guerriero Gelato Announces Expansion To Morristown It’s official — the iconic and award-winning Guerriero Gelato is coming to Morristown. The announcement came in a Thanksgiving post on the beloved brand’s Facebook page. “This Thanksgiving we want to give thanks to YOU!” reads the post. “It’s because of you, we made it 21 years. From me taking over as owner, thru name changes, pandemic, inflation, recession, you have supported us, voted for us, and helped us get some of the biggest awards and honors there are.” And it’s true — from the 1984 launch of the original Gelotti name in Paterson to the most recent rebranding in 2019, Mike and Bre…

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by Valerie Musson