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Breanna Guerriero

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Iconic Guerriero Gelato Announces Expansion To Morristown Iconic Guerriero Gelato Announces Expansion To Morristown
Iconic Guerriero Gelato Announces Expansion To Morristown It’s official — the iconic and award-winning Guerriero Gelato is coming to Morristown. The announcement came in a Thanksgiving post on the beloved brand’s Facebook page. “This Thanksgiving we want to give thanks to YOU!” reads the post. “It’s because of you, we made it 21 years. From me taking over as owner, thru name changes, pandemic, inflation, recession, you have supported us, voted for us, and helped us get some of the biggest awards and honors there are.” And it’s true — from the 1984 launch of the original Gelotti name in Paterson to the most recent rebranding in 2019, Mike and Bre…

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by Valerie Musson
News
3 'Gelotti' Stores To Rebrand, Break Off From Flagship Paterson Location 3 'Gelotti' Stores To Rebrand, Break Off From Flagship Paterson Location
3 'Gelotti' Stores To Rebrand, Break Off From Flagship Paterson Location Longtime "Gelotti" employee, owner and award-winning gelato master Mike Guerriero is headed in his own direction. Guerriero and his wife will be rebranding Gelotti Montclair, Caldwell and Randolph, and calling them "Gelati by Mike." The trio will be breaking off from the flagship store in Paterson. The rebranding will kick off with the launch of Gelati by Mike in Randolph on July 21. The other two will be ready by August. The Guerrieros -- along with Mike's aunt and uncle -- are also taking over the Hillery Street Restaurant and Grill in Totowa and reopening as the Hillery Luncheonette th…

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by Cecilia Levine