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Anti-aging skincare company Rodan + Fields is donating $5 for every public #RFGoNaked hashtag on a makeup-free selfie from the neck up to its non-profit partner, buildOn.
The "Prescription for Change" campaign aims to empower students in need, and Glen Rock R + F consultant Karen Mascari says her customers have been happily snapping selfies all day.
"People have been phenomenal," Mascari said. "They have been tagging me in their photos all day."
Waldwick consultant Kristie De Menna is inspired by the candidness of her clients.
"They are putting themselves out there for so many to see and not caring what others may say," she said. "As an educator myself, every person should have an equal chance to achieve their dreams."
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