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Sweetheart Coast

'Jersey Shore' Star Sammi Giancola Opening Ocean City Boutique 'Jersey Shore' Star Sammi Giancola Opening Ocean City Boutique
'Jersey Shore' Star Sammi Giancola Opening Ocean City Boutique MTV's "Jersey Shore" star Sammi Giancola is opening a boutique in Ocean City. "Sweetheart Coast" will sell clothing, accessories, home decor and gifts on the Boardwalk. The store will open this summer, Giancola announced in a YouTube video. Giancola has been coming to Ocean City since she was a child and said it is her "favorite place on earth. "I couldn't think of a better place to open a store than here," she said. Last week, Giancola's former co-star Jenni "JWoww" Farley announced she was opening a store at the American Dream Mall in Bergen County.