Barbie Changes Her Size, Now Comes In New Shapes

Women, moms and little girls everywhere can rejoice, they no longer have to worry about looking like the perfect Barbie now that Mattel has unveiled a curvy, petite and tall versions of the doll whose thin, stylish body has attracted controversy for decades, according to the New York Times.

Mattel has released a new line of Barbies that are curvy, tall and petite that better reflect 'real women.'
Photo Credit: *Barbiemedia.com*

Curvy Barbie is one of the latest releases by Mattel in its new line of dolls that includes petite, tall and curvy dolls with different skin tones, and hair and eye colors.
Photo Credit: *Barbiemedia.com*

K Reakes

01/29/2016 10:30 a.m.

The three body types, that more reflect real women, will also be sold in an assortment of skin tones, eye colors and hairstyles. The change is about more than making Barbie reflect society, it's also about sales. The iconic doll's sales, which hit the shelves in March, have tanked in recent years as the doll struggled to attract little girls who want to play with dolls that look like them, said the New York Times.

But some industry experts are doubting whether cosmetic changes can revive the 57-year-old Barbie. Some say the slump in sales can partly be attributed to children playing with more electronics, and parents shifting from buying gender-specific toys, added the New York Times.

Click here to read the New York Times article.

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