Jiolio "Joe" Cincotti Of Mays Landing Arrested

An Atlantic County headstone business owner was accused of stealing nearly $40,000 from customers who never received their orders, authorities said.

A cruiser for the Township of Hamilton (NJ) Police Department.

A cruiser for the Township of Hamilton (NJ) Police Department.

Photo Credit: Facebook - Township of Hamilton Police Department

Jiolio "Joe" Cincotti, 71, of Mays Landing, was charged with several counts of theft by deception, the Atlantic County Prosecutor's Office said in a news release. He was the owner of Atlantic Memorials, a company that claimed to make and sell headstones for graves.

Investigators said more than 24 victims ordered headstones for family members between October 2020 and October 2023. Cincotti accepted payments but never delivered the headstones and didn't refund the money.

All known victims reported Cincotti to Hamilton Township police between Monday, Oct. 30, 2023, and Tuesday, Jan. 30, 2024. He was accused of stealing about $39,000 as of Wednesday, May 8.

According to the Better Business Bureau's website, eight customers of Atlantic Memorials have filed complaints. The BBB said it couldn't locate the business and mail sent to its listed address was returned.

The only review posted on the BBB page for Atlantic Memorials on Wednesday, Oct. 11, 2023, asked for a refund for a $1,450 order.

"Atlantic Memorials took my payment for my mother's headstone on 1/11/23, and never produced her headstone," the reviewer said. "My mother died on 7/23/22 and her grave has been without a headstone all this time. My family and I are extremely upset and distressed about this."

The only two Yelp reviews for Atlantic Memorials also said headstones weren't delivered.

"Joe Cincotti is a liar and continues to screw grieving people over," said one Yelp reviewer on Sunday, Dec. 3, 2023. "It has been a year and [a] half since I ordered a grave marker. It's almost two years since my mom passed with no marker on her grave site. If you too have been taken advantage of by this "business," please file a complaint with [the New Jersey Division of Consumer Affairs]."

Anyone with information about Cincotti or other crimes should call the Atlantic County Prosecutor’s Office at 609-909-7666. You can also send an anonymous tip online at

You can also call the Crime Stoppers of Atlantic County at 609-652-1234 or 1-800-658-8477 (TIPS).

to follow Daily Voice Atlantic and receive free news updates.