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Chocolate Giant To Buy Kellogg's Cereal Company For $3.1B: Here's Why
A European chocolate giant is purchasing the cereal company behind Froot Loops, Frosted Flakes, and Rice Krispies.
Ferrero Group has agreed to buy WK Kellogg Co for $3.1 billion, the candy company announced in a news release on Thursday, July 10. The Italian chocolatier is the owner of widely popular brands like Butterfinger, Famous Amos cookies, Ferrero Rocher, Jelly Belly, Kinder, Nutella, and Tic Tac.
In the agreement, Ferrero will pay $23 per share in cash, a 40% premium on WK Kellogg's recent stock price. Once the deal closes, Battle Creek, Michigan will serve as Ferrero's North Americ…