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DC's Caleb Williams Valued At $2.1M Ranks Among Highest Grossing NCAA Athletes DC's Caleb Williams Valued At $2.1M Ranks Among Highest Grossing NCAA Athletes
DC's Caleb Williams Valued At $2.1M Ranks Among Highest Grossing NCAA Athletes Caleb Williams is making money moves. The 19-year-old Washington DC native and USC QB is ranked the seventh-most successful Name, Image, and Likeness (NIL) moneymaker by On3 Sports. Valued at $2.1 million, Williams and thousands of other collegiate athletes have been profiting off of their own names since the NCAA lifted its NIL ban last year.  Williams has 121K followers on Instagram and 18.4K followers on TikTok.  He went viral last March when he surprised the USC basketball team with Beats by Dre, his first NIL partnership as a Trojan. Welcome to LA and the Beats family, @CALEBcs…

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by Cecilia Levine