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89°
Thursday, jun 4
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Bob Jordan
Business
Southwest Airlines Ending Open Seating Policy: Here's When
Say goodbye to setting an alarm to get your best possible spot in a Southwest Airlines boarding line. Southwest's open seating will officially end on Tuesday, Jan. 27, 2026, the Dallas-based airline said in a news release on Monday, July 21. Customers can start picking their seats for those flights when booking online starting on Tuesday, July 29. The move marks a major shift for Southwest, which is known for its policy of A-B-C groups marked off by large stanchions near gates. "Our customers want more choice and greater control over their travel experience," said Tony Roach, executiv…
Business
Southwest Adding Popular Caribbean Island, Airline's First New Destination In Years
Southwest Airlines is planning to begin flights to a popular Caribbean destination as the carrier expands its network for the first time in about five years. Southwest is looking to fly to St. Thomas in the US Virgin Islands for the first time, the airline said in a news release on Monday, July 14. Service to Cyril E. King International Airport (STT) in Charlotte Amalie is expected to begin in "early 2026," pending government approval. St. Thomas would be Southwest's first new destination since 2021. "Today marks an exciting milestone for the US Virgin Islands and our growing tou…
Business
Southwest Considering High-End Perks After Ending 'Bags Fly Free,' CEO Says
Southwest Airlines is looking into major perks to entice more travelers, like airport lounges, first-class seats, and flights to Europe, the company's top executive said. CEO Bob Jordan made the comments during an industry conference in Arlington, Texas, on Wednesday, June 25. His remarks are the latest sign of transformation at the Dallas-based airline, which recently dropped its longtime "Bags Fly Free" policy for most fares and began selling basic economy tickets. Southwest also plans to launch a new premium fare class called Choice Extra later in 2025. "Whatever customers nee…
Business
Bags No Longer Fly Free: Southwest Scraps Most Famous Perk, Adds New Fees
Southwest Airlines is grounding one of its most famous perks, marking a major shift in its identity after more than five decades. Southwest will no longer offer free checked bags for all passengers, the company said in a news release on Tuesday, Mar. 11. The new luggage policy will begin for tickets purchased on or after Wednesday, May 28. The airline has had its well-known "Bags Fly Free" perk since it was founded in 1971. "We have tremendous opportunity to meet current and future customer needs, attract new customer segments we don't compete for today, and return to the levels of profita…
Business
Southwest Airlines Laying Off 15% Of Workforce In 'Unprecedented' Corporate Overhaul
Southwest Airlines is cutting 1,750 jobs as part of a restructuring plan to streamline operations and reduce corporate costs. Southwest announced the layoffs for about 15 percent of the airline's corporate workforce in a news release on Monday, Feb. 17. The job cuts, which will be finalized by mid-2025, primarily affect corporate leadership and support roles. Eleven senior leadership positions, including vice presidents and directors, are also being eliminated. "This decision is unprecedented in our 53-year history, and change requires that we make difficult decisions," said…