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Bob Jordan

Southwest Airlines Ending Open Seating Policy: Here's When Southwest Airlines Ending Open Seating Policy: Here's When
Southwest Airlines Ending Open Seating Policy: Here's When Say goodbye to setting an alarm to get your best possible spot in a Southwest Airlines boarding line. Southwest's open seating will officially end on Tuesday, Jan. 27, 2026, the Dallas-based airline said in a news release on Monday, July 21. Customers can start picking their seats for those flights when booking online starting on Tuesday, July 29. The move marks a major shift for Southwest, which is known for its policy of A-B-C groups marked off by large stanchions near gates. "Our customers want more choice and greater control over their travel experience," said Tony Roach, executiv…
Southwest Adding Popular Caribbean Island, Airline's First New Destination In Years Southwest Adding Popular Caribbean Island, Airline's First New Destination In Years
Southwest Adding Popular Caribbean Island, Airline's First New Destination In Years Southwest Airlines is planning to begin flights to a popular Caribbean destination as the carrier expands its network for the first time in about five years. Southwest is looking to fly to St. Thomas in the US Virgin Islands for the first time, the airline said in a news release on Monday, July 14. Service to Cyril E. King International Airport (STT) in Charlotte Amalie is expected to begin in "early 2026," pending government approval. St. Thomas would be Southwest's first new destination since 2021. "Today marks an exciting milestone for the US Virgin Islands and our growing tou…
Southwest Considering High-End Perks After Ending 'Bags Fly Free,' CEO Says Southwest Considering High-End Perks After Ending 'Bags Fly Free,' CEO Says
Southwest Considering High-End Perks After Ending 'Bags Fly Free,' CEO Says Southwest Airlines is looking into major perks to entice more travelers, like airport lounges, first-class seats, and flights to Europe, the company's top executive said. CEO Bob Jordan made the comments during an industry conference in Arlington, Texas, on Wednesday, June 25. His remarks are the latest sign of transformation at the Dallas-based airline, which recently dropped its longtime "Bags Fly Free" policy for most fares and began selling basic economy tickets. Southwest also plans to launch a new premium fare class called Choice Extra later in 2025. "Whatever customers nee…