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Shop-in-the-shop

Business
Target Adding Ulta Beauty 'Shops' To 100 Stores Target Adding Ulta Beauty 'Shops' To 100 Stores
Target Adding Ulta Beauty 'Shops' To 100 Stores Ulta Beauty is partnering with Target to place shops in 100 stores across the U.S. by mid-2021. The “shop-in-shops” will be rolled out over the next 12 months or so and will include trained-Target staff ready to help customers with more in-depth makeup and beauty supply questions. The partnership comes at a time where Target is growing its personal products and beauty departments and Ulta has been recalibrating store locations - closing some and opening others. Over the summer, Ulta closed its New Haven shop, then opened one in Hamden. An Ulta in Southbury was added to the area recently as…

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by Kristin Palpini