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Popular Western Mass Market Hailed As Nice Alternative To Whole Foods Popular Western Mass Market Hailed As Nice Alternative To Whole Foods
Popular Western Mass Market Hailed As Nice Alternative To Whole Foods Forget what you thought you knew about grocery store co-ops. River Valley Co-op in Northampton isn’t your hippie grandma’s groovy grocer. The ethics of fair trade, fair wages, and shopping local are the same as they were when co-ops started to take off in the 60s and 70s. But the variety, presentation, and freshness available separate River Valley from its profit-sharing ancestors. Yelp foodie Jessica S. of Greenfield said she usually avoids co-ops; they can feel snobby, but not River Valley. “I adore this place which is saying a lot since normally I loathe co-op style health food groce…

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by Kristin Palpini