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COVID-19: First Night Northampton Goes Virtual For 2021 COVID-19: First Night Northampton Goes Virtual For 2021
Covid-19: First Night Northampton Goes Virtual For 2021 First Night Northampton 2021 is going to be a largely virtual affair. One of the largest and most popular annual New Year’s Eve gatherings in Western Massachusetts, First Night organizers said there will be no in-person entertainment this year - all performances will be streamed online and broadcast on TV (Northampton Comcast Cable channels 12, 15, 23). Streaming links for Facebook, Youtube, and Twitch have been posted to First Night’s website. “In light of COVID-19 there will be many necessary changes to the celebration, most importantly there is no in-person entertainment this year,” Firs…

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by Kristin Palpini
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Dropping The 'W' - Major PBS, NPR Producer Rebrands Dropping The 'W' - Major PBS, NPR Producer Rebrands
Dropping The 'W' - Major PBS, NPR Producer Rebrands PBS carrier WGBH is dropping its affiliation with the “West” and is rebranding the station: GBH. The call letters stand for West Great Blue Hill - so named after the highest point in Boston. On Monday, Aug. 31, station owners said to better represent their digital audience, they’re dropping the “West.” More than half of GBH’s audience is through digital platforms, according to the company.’ GBH provides entertainment from the Cape to the Berkshires. The rebranding will extend to other stations as well: 99.5 WCRB will become CRB Classical 99.5, and WGBX Channel 44 will become GBH 44. “While…

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by Kristin Palpini