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Pioneer Valley Radio Station Hits 94.3 Changes Format Pioneer Valley Radio Station Hits 94.3 Changes Format
Pioneer Valley Radio Station Hits 94.3 Changes Format One of the biggest local radio stations in the Pioneer Valley has changed formats. On New Year’s Day at midnight, SAGA Communication’s Top 40 Hits 94.3 Amherst-Northampton flipped to “classic hits,” according to an announcement by station owners. The rebranded station is 94.3 Rewind, with the tag line “You Lived It, We Play It.” The new format will be led by Lenny Diana, brand manager at SAGA Communications’ rock n’ roll stations Lazer 99.3 and Class Rock 102 since 2014. “We swiped left on 2020 and swiped right on 2021,” Diana said in a statement. “ Diana said Rewind will play top songs …

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by Kristin Palpini