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Get Ready: Prime Day 2025 Is Bigger, Smarter, and Just Days Away
Amazon Prime Day 2025 is shaping up to be the most expansive shopping event the retail giant has ever staged. Set to launch at 12:01 a.m. PDT on Tuesday, July 8, and continuing through Friday, July 11, this year’s edition isn’t just longer—it’s smarter.
For the first time, the annual event will run a full four days, giving Prime members across the U.S. and more than 20 other countries more time and more ways to shop.
One major twist? AI is now officially in your cart.
Amazon is rolling out Rufus, its AI-powered shopping assistant, for his first-ever Prime Day, and he’s not just tagging alo…