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Back-To-School 2025 Deals: More Families Shopping Early To Dodge Rising Prices Back-To-School 2025 Deals: More Families Shopping Early To Dodge Rising Prices
Back-To-School 2025 Deals: More Families Shopping Early To Dodge Rising Prices Most families are already hunting for back-to-school deals in the summer heat. Roughly two-thirds (67%) of families with children in kindergarten through 12th grade had started shopping by early July, according to the National Retail Federation. That's up from 55% in 2024 and the highest level since NRF began tracking early shopping in 2018. More than half (51%) of families said they're shopping ahead of time because they expect prices to rise due to President Donald Trump's sweeping tariffs. "Consumers are being mindful of the potential impacts of tariffs and inflation on b…