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Launch Day Set For Stripped Down Versions Of Iconic Snacks Doritos, Cheetos
Doritos and Cheetos are getting a new lighter look.
Parent company PepsiCo says Simply NKD, a new line of Doritos and Cheetos made without artificial flavors or dyes, will hit store shelves starting on Monday, Dec. 1.
Doritos Nacho cheese, left, pictured next to new Simply NKD Nacho Cheese, which debut on Monday, Dec. 1.
Brielle Patton, D3 Studio via PepsiCo
Simply NKD offers the same flavors but with a cleaner, natural look. The new snacks are colorless, a stark contrast to the vibrant hues of classic Doritos and Cheetos. Despite the change, PepsiCo says the taste remains the same.…