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Rebranding

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New Englland-Based Pepperidge Farm Unveils New Name For Goldfish Crackers: Here's What, Why New Englland-Based Pepperidge Farm Unveils New Name For Goldfish Crackers: Here's What, Why
New Englland-Based Pepperidge Farm Unveils New Name For Goldfish Crackers: Here's What, Why One of America's favorite snacks has just gotten a more upscale rebranding. Goldfish, the popular cheddar-flavored catch launched in 1962 and known for a special appeal to kids, now has a new name. For a limited time, at least. And there's nothing fishy about why it's made the change. To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack Crackers." It's a big switch, but the crackers are made with the same ingredients, says Connecticut-based p…

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by Joe Lombardi