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Popular Clothing Brand Switches To Sips With Upcoming Boston Coffee Shop

A brand known for cheerful clothing with optimistic messages is branching out and planning to open a coffee shop. 

Life is Good describes itself as the "original positive lifestyle brand."

Life is Good describes itself as the "original positive lifestyle brand."

Photo Credit: Life is Good

Life is Good, "the original positive lifestyle brand," is planning to open the Life is Good Coffee House at 253 Summer Street in Boston, according to a representative for the company. 

Customers can expect to enjoy well-crafted drinks, fresh baked goods, a welcoming vibe, and uplifting art in the new 20-seat space. 

A variety of coffee, tea, and bottled beverages will be available, as well as a curated selection of Life is Good apparel and other merchandise. 

“Life is Good’s Boston headquarters has been located in the Fort Point neighborhood for many years," said Tom Hassell, President of Life is Good. "Our recent move to 253 Summer Street created the opportunity to open a retail space and we think this concept is a great way for us to add value and spark optimism within our community.” 

The company is working to meet a variety of milestones in the next few months to prepare for its opening. The company said that variables outside its control make it difficult to set an official opening date. 

The coffee shop will be open Monday through Friday between 7 a.m. and 3 p.m.

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