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Rebranding

Business
New Englland-Based Pepperidge Farm Unveils New Name For Goldfish Crackers: Here's What, Why New Englland-Based Pepperidge Farm Unveils New Name For Goldfish Crackers: Here's What, Why
New Englland-Based Pepperidge Farm Unveils New Name For Goldfish Crackers: Here's What, Why One of America's favorite snacks has just gotten a more upscale rebranding. Goldfish, the popular cheddar-flavored catch launched in 1962 and known for a special appeal to kids, now has a new name. For a limited time, at least. And there's nothing fishy about why it's made the change. To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack Crackers." It's a big switch, but the crackers are made with the same ingredients, says Connecticut-based p…

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by Joe Lombardi
Business
PepsiCo Unveils Rebranding For Aunt Jemima Brand PepsiCo Unveils Rebranding For Aunt Jemima Brand
PepsiCo Unveils Rebranding For Aunt Jemima Brand Can you imagine pouring Pearl Milling Company on your pancakes? Pearl Milling Company is the new name parent company PepsiCo came up with to rebrand its long-running, yet maligned, Aunt Jemima line of syrups and pancake mixes. (Click on the second image above to see the new brand.) In 2020, condemnation in the media rose up over the Aunt Jemima logo - a cartoonishly smiling Black woman. It was decried as a stereotype being exploited to sell breakfast foods for the benefit of white business owners. In response, in June 2020, PepsiCo announced it would maintain the flavors and recipes of Aun…

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by Kristin Palpini
Business
Dunkin' To Test Salads, Updated Lunch Menu At Some Locations Dunkin' To Test Salads, Updated Lunch Menu At Some Locations
Dunkin' To Test Salads, Updated Lunch Menu At Some Locations A new menu for Dunkin’ may include items like Greek salads and burrito bowls as the 70-year-old quick coffee chain seeks to rebrand and update its offerings. Dunkin’ will be testing out new lunchtime foods at six locations, according to Food & Wine. The trial is part of Dunkin’s shift from a coffee and donuts shop to more of a cafe. The foods being tested are noticeably more contemporary than the current menu of mostly coffee drinks, donuts, bagels, and breakfast sandwiches. In addition to salads and burrito bowls, new menu items being piloted are pesto pasta, Greek yogurt, and chia p…

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by Kristin Palpini
Lifestyle
Take A Look At Burger King's First Major Brand Redesign In Decades Take A Look At Burger King's First Major Brand Redesign In Decades
Take A Look At Burger King's First Major Brand Redesign In Decades For the first time in 20 years, Burger King is rebranding. The new logo, restaurant design, and ads are bold and simple. They rely on direct communication in a few words, a defined color palette, as well as simply drawn food and hands. The change is in line with other companies seeking to make their brand easily recognizable on digital platforms, according to the business magazine Fast Company. No word yet on what's going to happen to the occasionally creepy Burger King King Mascot, but the crown is staying. Crowns will be used in some ads and, it seems, the paper crowns will still be aro…

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by Kristin Palpini