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Bait and Switch Advertising

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Dental Chain Used Deceptive Ads To Cheated Patients In New England, Lawsuit Says Dental Chain Used Deceptive Ads To Cheated Patients In New England, Lawsuit Says
Dental Chain Used Deceptive Ads To Cheated Patients In New England, Lawsuit Says Thousands of Massachusetts patients were allegedly victimized through deceptive advertising by Aspen Dental, according to a lawsuit filed against the dental giant. On Thursday, Dec. 9,  Massachusetts Attorney General Maura Healey filed a lawsuit against Aspen Dental alleging the dental chain cheated thousands of Massachusetts consumers through a series of bait and switch advertising campaigns. The complaint alleges that Aspen Dental violated the state Consumer Protection Law and the assurances Aspen Dental made to the AG’s Office in a 2014 settlement addressing similar conduct. …

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by Kathy Reakes