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Uncle Ben's Rice Reveals New Name, Logo Uncle Ben's Rice Reveals New Name, Logo
Uncle Ben's Rice Reveals New Name, Logo Uncle Ben's, the country's top-selling rice product between 1950 and 1990 owned by Mars Incorportated, has changed its brand name. Parent company Mars Food made the anouncement on Wednesday, Sept. 23 after announcing in June it would be rebranding amid criticism for racial stereotyping. The newly branded rice product will be known as "Ben's Original," and has removed the iconic elderly African American man wearing a bow tie from packaging. For a look at the new logo, see the second image above. “Over the last several weeks, we have listened to thousands of consumers, our own Associat…

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by Christina Coulter