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Wilton Kicks Off Summer Food Season With Farmers Market

Bobby Goelz, of Du Soleil, holds a quiche at Wednesday's Wilton Farmers Market. Photo Credit: Frank MacEachern
Giovanni Castano, right, owner of Beldotti Bakeries and his brother Fernando, at the market. Photo Credit: Frank MacEachern
Joshua Kreitler, of the family-owned Shelton-based Oronque Farms, holds a pie at the Wilton Farmers Market on Wednesday. Photo Credit: Frank MacEachern
Lisa Sodaro and her son Jacob at their display at the Wilton Farmers Market. Sodaro owns Natural Herbal Creations. Photo Credit: Frank MacEachern

WILTON, Conn. -- Farmers Markets are not only to make money -- they are also valuable marketing tools for small businesses, said vendors at the opening day of the Wilton Farmers Market on Wednesday.

Bobby Goelz was busy selling goods produced by Du Soleil, a Norwalk-based food and catering company that also operates Rincon Taqueria at 493 Connecticut Ave. in Norwalk. The business is owned by Maria Munoz Del Castillo. 

Farmers markets introduce the business to new people while also attracting repeat business from older customers, Goelz said.

"Farmers markets are really great for us to meet customers face to face," he said. "It is a great way for our regular customers to come see us every week and see what is new and get the update about about Maria. She is like a farmers market celebrity. She used to do them all and people just love her. She is really outgoing and is a unique person."

Giovanni Castano, owner of Beldotti Bakeries, has been a regular at farmers markets throughout the area for 18 years. He said they are an important part of his business.

"It helps grow my business and I enjoy being outside, bring the people fresh food, fresh made bread," he said as his brother Fernando passed out samples of pesto and mozzarella on bread.

Joshua Kreitler, of the family-owned Oronque Farms, said farmers markets enable him to reach a wider market beyond its Shelton-based business.

"It's really made, in my opinion, bringing pies closer to people who want them," he said. 

Customers who have sampled their pies before, but are not in Shelton, can pick up them up at the markets, Kreitler said.

While the other businesses have been going to farmers markets for years, this is the first year for Lisa Sodaro of Seymour and her business, Natural Herbal Creations.

She sells body lotions and oils, shampoos and conditioners, among other items. A clothing designer, Sodaro also has specialized in nontraditional medicine and herbs for years for her family.

"This has been doing really well. I have been getting a lot of positive feedback. People love natural products," she said.

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