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Adobe Analytics

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All-Time High: Black Friday Online Sales Soar To $6.2 Billion All-Time High: Black Friday Online Sales Soar To $6.2 Billion
All-Time High: Black Friday Online Sales Soar To $6.2 Billion This year’s Black Friday holiday shopping spree has topped last year’s numbers, according to a new report from Adobe Analytics. The day after Thanksgiving, Friday, Nov. 23, 2018, has officially become the first day in history that saw more than $2 billion in sales that were made on smartphones as opposed to laptop or brick-and-mortar sales. This large spike in smartphone-based Black Friday sales can be attributed to multiple factors, but it’s certainly a careful and calculated goal from major retailers. "Retailers have done their part to build better mobile experiences for consumers and tu…

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by Valerie Musson