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American Frozen Food Institute

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Frozen Food Is A Hot Seller Once Again, Experts Say Frozen Food Is A Hot Seller Once Again, Experts Say
Frozen Food Is A Hot Seller Once Again, Experts Say Frozen food sales are making a comeback around the country, according to a new report from the American Frozen Food Institute (AFFI) and Food Marketing Institute (FMI) on Supermarket News. This rebound can be attributed to what the study describes as “increased purchases by the category’s core shoppers.” “In 2018, frozen food growth was driven by more dollars and trips, but household engagement was largely unchanged. These are the core frozen food shoppers: buying more and visiting the aisle more often,” AFFI and FMI said in the study’s announcement. “Core shoppers are older Millennials, ju…

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by Valerie Musson