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Trout, of the Old Greenwich firm Trout & Partners, will discuss how the biggest and brightest companies position themselves in the marketplace and what they must do to gain the competitive advantage.
The RMA’s social break starts at 10:40 a.m. at the First Presbyterian Church on Lafayette Place. Trout will speak at 11 a.m. The meeting is free and open to all members of the public. No reservations are required.
According to the RMA, Trout has helped many Fortune 500 companies, the State Department, and the current administration with strategy issues.
He works with many companies in India and China on their strategies and has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.
Trout is also recognized as one of the world’s foremost marketing strategists, the RMA said.
Among the many books Trout has written are: “Positioning: The Battle for Your Mind, Marketing Warfare,” “The 22 Immutable Laws of Marketing,” “Differentiate or Die,” “Big Brands. Big Trouble,” “A Genie’s Wisdom,” and “Trout on Strategy, In Search of the Obvious and The Antidote for Today’s Marketing Mess.”
His most recent book is “Repositioning Marketing In An Era Of Competition, Change And Crisis.”
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