McDonalds Franchisees Are Frustrated By Failed Efforts To Bolster Sales

FAIRFIELD COUNTY, Conn. -- McDonald’s Corp. franchisees are becoming pessimistic about the fast-food company's efforts to bolster sales and rebuild its sagging image, the Wall Street Journal reports.

Robert Mikulak

04/28/2015 10:30 a.m.

Respondents to a quarterly survey of franchisees by Janney Capital Markets analyst Mark Kalinowski described the forecast for business for the next six months as poor or fair, WSJ said. Some respondents complained about Chief Executive Steve Easterbrook’s efforts to revamp the fast-food chain, including a plan to raise wages at company-operated stores, according to the report.

“Corporate has betrayed us,” the Janney report quoted one franchisee as saying. “We are on our own.”

Read the full report here .

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