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The commercials offer a glimpse into local businesses and feature owners talking about what's important to them.
"At M&T, we understand we must seek to learn about customers' unique circumstances, and, importantly, their goals, in order to deliver personalized finance solutions that enable them to succeed," said Peter Eliopoulos, M&T Bank's chief marketing officer. "We believe that commitment, indeed our very way of doing business, is embodied by our brand promise – Understanding What's Important."
Chip's Family Restaurant, an area eatery since 1966, is highlighted for its growth in the marketplace, with the addition of four new restaurants in the last 10 years. M&T has aided Chip's growth in a number of ways, including providing financing for the addition of Chip's Pancake Truck in October.
"Our partnership with the businesses highlighted in this campaign illustrates the successful outcome of our commercial and business bankers working with a local business throughout the last three years to invest in the community," said M&T area executive Paula Mandell. "We look forward to introducing M&T to new customers, both through this campaign and our newly converted offices, and to deepening our relationships with our existing customers in New Jersey, Connecticut and surrounding communities."
As each new ad premiers, they also will appear on M&T's YouTube channel, as well as a in a mix of radio, print, online and out-of-home advertising. M&T will also invite social media fans and followers to use the hashtag #WhatsImportant and share stories about what's important to them – be it to start a family, volunteer or to have the financial resources to start a new business.
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