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Girl Scouts of Connecticut will add the new cookie to its 2017 lineup, where it will join such classics as Thin Mints, Samoas, and Trefoils.
Girl Scouts of Connecticut will offer the s’mores-inspired crunchy graham sandwich cookie with creamy chocolate and marshmallowy filling. The last new Girl Scout Cookies, including the gluten-free Toffee-tastic, were introduced in 2015.
“We are so excited to introduce our new Girl Scout S’mores cookie to our customers as we celebrate 100 years of Girl Scouts selling cookies,” said CEO of Girl Scouts of Connecticut Mary Barneby. “S’mores is a longstanding tradition in Girl Scouting and our new cookie gives consumers another delicious way to support all of the positive things our girls do to impact our communities.”
This s’mores-inspired cookie made with specialty ingredients was created with emerging consumer trends in mind. It contains no artificial flavors or colors, no high fructose corn syrup, and no hydrogenated or partially hydrogenated oils.
The tradition of making and enjoying s’mores in the outdoors was popularized by Girl Scouts as early as the 1920s. The organization was one of the first to publish the iconic recipe under the name “Some More” in a 1925 issue of Girl Scout Leader magazine and, then, as “somemores” in an official 1927 Girl Scout publication.
The popular s’mores recipe is just one component of Girl Scouts’ longstanding commitment to the outdoors, a cornerstone of the organization that plays a vital role in girls’ leadership development. According to the Girl Scout Research Institute More Than S’mores report, there is a clear connection between outdoor experiences and girls' understanding of their leadership potential. Girls who spend time outdoors through Girl Scouts eclipse their peers in environmental stewardship, more readily seek challenges, and are better problem-solvers, all of which are traits needed for 21st-century leadership.
When consumers purchase a box of Girl Scout S'mores cookies or any other variety of Girl Scout Cookies, they are investing in a girl’s future.
To learn more about the new cookie varieties and find out when Girl Scouts will be selling cookies near you, visit girlscoutcookies.org.
For more information about Girl Scouts and how to join or volunteer, visit gsofct.org/join.
Girl Scouts of Connecticut boasts more than 52,000 members – girls and adults. For more information, visit gsofct.org.
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