A recent survey conducted by Wakefield Research on behalf of McDonald’s shows that 67 percent of Millennials will look for a seasonal job.
Knowing more than half of hires at company-owned restaurants are 24 years old or younger, McDonald’s is now using Snapchat as a recruitment tool to meet potential job seekers where they are – their phones.
"Snaplications," a term coined by McDonald’s, is a first-to-market hiring tool in the U.S. that allows job seekers to be served an ad and opportunity to begin the application process for a job at a McDonald’s restaurant through the Snapchat app.
“Based on the success of the first round of Snaplications, we are excited to bring this platform back for job seekers during the holiday season,” said Paul Hendel, a local McDonald’s franchisee and president of the New York Tri-State Owner/Operators Association. “We provide restaurant employees with opportunities by offering flexible schedules, professional skills, and education. It is all part of our commitment to being America’s best first job. I’ve experienced those opportunities first hand, starting out as a crew person at age 16 and now operating 23 restaurants.”
McDonald’s partnered with Snapchat to bring Snaplications to the U.S. and saw a 35 percent increase in applications during the summer, which is why the company is bringing it back for the holiday season.
Job seekers can visit McDonalds.com/careers to learn more and apply.
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