Dolce Bella started as an Italian ice cart and a dream in 2020, but with savvy social media marketing and a game-changing cannoli expansion, it has become one of the most popular dessert locations on Long Island.
Operators Brandyn Williams and Tim "Big Red" Downey first opened their Oceanside location in 2024 and have now expanded to Smithtown at 85 E. Main Street, holding a “soft opening” on Saturday, May 16.
“It’s so soft we don’t even want you to come,” Williams joked in a TikTok video on Friday, May 15. “Soft opening, tomorrow, Smithtown. Be there? Or don’t come? Because it’s soft.”
Williams and Downey’s quirky personalities, shared on their TikTok and Instagram pages, have helped Dolce Bella become a sensation. One video, in which Williams drills Downey in the head with a large cannoli, drew more than 8 million views.
Cannoli fans were thrilled to hear of the new location, with one commenting on the soft open video, “There no f—ing way, I drove an hour when I wanted you, now it’s 5 min.”
Williams and Downey have teased additional expansion on their website, with the Smithtown location mentioned simply as part of “The Expansion Era.”
“With a permanent retail foundation established and growing demand, Dolce Bella has entered a new era of expansion,” the site reads. “New locations, new opportunities, and continued growth lie ahead, all driven by the same mission from day one: deliver an exceptional experience and prove that Life is Sweet.”
Click here to follow Daily Voice and receive free news updates.
