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Menu Update
Hartford, CT
On Your Side
Cracker Barrel Unveils New Logo, Menu Changes Despite Large Fan Pushback
Cracker Barrel is rolling out sweeping updates, even though many loyal fans say they want things left the way they were. The Tennessee-based chain unveiled its first new logo in nearly 50 years on Tuesday, Aug. 19. The familiar image of a man sitting beside a barrel is gone, replaced with a simplified, text-only design. Cracker Barrel said the refreshed look is even closer to the company's early days, when it also had a text-only logo. "Anchored in Cracker Barrel's signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the…
Hartford, CT
On Your Side
Cracker Barrel's Remodel Plan Hits Nerves With Loyal Fans: 'Country Charm Is Gone'
Cracker Barrel Old Country Store is giving its restaurants a brighter, modern look, but the makeover is polarizing among the restaurant's biggest fans, with some saying the chain is losing its country charm. Cracker Barrel is in the process of remodeling dozens of its roughly 660 locations nationwide. The effort includes lighter paint, fewer antiques on the walls, updated menus, and streamlined cooking processes aimed at attracting a wider range of diners. Early remodels have already rolled out in multiple states, The Wall Street Journal reported in May. Cracker Barrel plans to update or re…
Paramus, NJ
On Your Side
Paramus Houlihan's Facelift Includes New $5 Happy Hour Menu
Houlihan's in Paramus is sporting a fresh look. The revitalized Route 4 bar and grill features an updated interior, exterior and menu. “Our goal with this refresh was ensuring our overall experience feels updated for our guests, while at the same time delivering excellence at all touch-points," said Bill Leibengood, chief marketing officer for Houlihan's Restaurant Inc. The new happy hour includes a variety of the restaurant's most popular cocktails for $5 during Happy Hour. Those include the 16-ounce Long Island Iced Tea, all of the Mules, mojitos and the Signature Margarita. The …
