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Jordan Davis
Hartford, CT
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Cracker Barrel Unveils New Logo, Menu Changes Despite Large Fan Pushback
Cracker Barrel is rolling out sweeping updates, even though many loyal fans say they want things left the way they were. The Tennessee-based chain unveiled its first new logo in nearly 50 years on Tuesday, Aug. 19. The familiar image of a man sitting beside a barrel is gone, replaced with a simplified, text-only design. Cracker Barrel said the refreshed look is even closer to the company's early days, when it also had a text-only logo. "Anchored in Cracker Barrel's signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the…
