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First Watch

Paramus, NJ
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Brunch Spot Among New Tenants Coming To Bergen Town Center In Paramus Brunch Spot Among New Tenants Coming To Bergen Town Center In Paramus
Brunch Spot Among New Tenants Coming To Bergen Town Center In Paramus A host of new tenants have landed or are arriving soon at the Bergen Town Center. Brunch spot First Watch, Bath & Body Works, Crumbl and Tacoria have signed a total of more than 12,000 square feet at the Paramus shopping center, Urban Edge Properties announced. Brownie Sundae Crumbl cookie. Crumbl Cookie Media Kit Bath & Body Works and Crumbl have already opened while First Watch and Tacoria aim to open in 2025. Bath & Body Works: (4,157 SQFT), home of America’s Favorite Fragrances®, is a global leader in personal care and home fragrance. Crumbl (2,138 SQFT) bri…

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by Cecilia Levine
Lakewood, NJ
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First Watch, Shake Shack Coming To Jersey Shore First Watch, Shake Shack Coming To Jersey Shore
First Watch, Shake Shack Coming To Jersey Shore First Watch and Shake Shack have both signed leases at Brick Commons in Brick Township. A new site for the restaurants will be constructed adjacent to the main part of the property.  “Brick Commons is a highly trafficked destination with fantastic proximity to the Jersey Shore’s beach destinations,” said Justin Lustig, vice president of leasing for Urban Edge Properties.  First Watch is well-known in the daytime dining sector, winning numerous awards for its chef-driven menu of brunch favorites and seasonal specialties.  Shake Shack brings one of the country’s most popular…

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by Jon Craig
Pascack Valley, NJ
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New Brunch Spot Opens In Montvale New Brunch Spot Opens In Montvale
New Brunch Spot Opens In Montvale The Shoppes at DePiero Farms has another new tenant. Brunch spot First Watch will open in the North Market district Monday, Jan. 27. First Watch offers traditional breakfast, brunch and lunch items like omelets, pancakes, salads and sandwiches, with a rotating seasonal menu. This season’s menu includes brilliant beet toast, vanilla chai latte pancakes, a baja chicken bowl and more. First Watch serves award-winning Project Sunrise coffee, which supports an independent group of female farmers in Huila, Colombia. The restaurant has other New Jersey locations in Morris Plains, Union and Cher…

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by Cecilia Levine
Hackensack, NJ
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New Bergen County Restaurants To Try In 2019 New Bergen County Restaurants To Try In 2019
New Bergen County Restaurants To Try In 2019 Out with the old. Dozens of Bergen County restaurants shuttered in 2018 making room for more in 2019. Here are the ones we are most excited to try. Yada Noodle House, Bergenfield: Although Kitchen by Yada has been closed for years, the Thai restaurant reopening in the Church Street space vacated by Reilly's Rib Cage on Jan. 5. First Watch, Bergen Town Center: The breakfast joint that calls itself the "Daytime Cafe" will be opening at Bergen Town Center, BoozyBurbs reports. Get ready for stacks of pancakes, bacon, eggs, juice, salads, smoothies and more. First Watch is opening at Bergen…

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by Cecilia Levine