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Brand Refresh
Hartford, CT
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Tropical Smoothie Cafe Plans New CT Locations In Major Northeast Expansion
Tropical Smoothie Cafe is expanding across the Northeast with plans to open 40 new restaurants in New York and Connecticut. The fast-casual restaurant chain announced a new development agreement with franchisee Aurify Kingstar in a news release on Monday, Oct. 19. The deal will bring new locations to the Albany area, Westchester County, The Bronx, and western Connecticut. The first new cafe is expected to open in early 2027, but specific locations and opening dates haven't been announced. "New York and Connecticut represent tremendous growth opportunities for Tropical Smoothie Cafe and ref…
Hartford, CT
On Your Side
Cracker Barrel Unveils New Logo, Menu Changes Despite Large Fan Pushback
Cracker Barrel is rolling out sweeping updates, even though many loyal fans say they want things left the way they were. The Tennessee-based chain unveiled its first new logo in nearly 50 years on Tuesday, Aug. 19. The familiar image of a man sitting beside a barrel is gone, replaced with a simplified, text-only design. Cracker Barrel said the refreshed look is even closer to the company's early days, when it also had a text-only logo. "Anchored in Cracker Barrel's signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the…
Hartford, CT
On Your Side
See What Inspired Walmart's First Rebranding, Logo Change In 17 Years
Walmart is making a subtle yet noticeable tweak to its logo for the first time in nearly two decades. The retail chain announced "a comprehensive brand refresh" in a news release on Monday, Jan. 13. It's the first logo change for the 63-year-old company since it removed the star between "Wal" and "Mart" in 2008. Walmart said its fresh new look combines a nod to its rich history with a bold, modern design. "Walmart’s brand identity has evolved to reflect what the retailer offers today, while honoring what has always been special about the one-stop shopping destination," the chain …
